Google Rankings are VITAL to your websites success
Learn what they are and how to check them regularly or risk losing your business to competitors
The most important source of website visitors for most businesses is Google. Before people make a purchase they start by researching who in for suppliers in their area by typing a search into Google. The days of yellow pages and walking around looking are long gone, most people know a quick search will show them a good selection of local places.
If you do not show up on Google for a range of phrases you have a problem and will be losing business to your competitors who are there.
The problem is Google only shows about ten businesses on the first page and if you are not showing there almost no-one will go to the second or later pages and see you, your business is effectively invisible.
What “phrases” do people type in and of these, which made it to the first page, and which need more work to show up and boost your traffic.
To work out what words you should come up on Google for think of how you would search for a business supplying what you do, normally something like “specialty service/product -industry - location” e.g. garden planting plan - landscaper hamilton or Landscape design hamilton or Landscape designer Hamilton would be typical searches of someone looking for a landscaper to prepare a planting plan in Hamilton. In bigger cities people will search by their specific suburb.
Those searchers who type your business name will already know about you, a customer or past customer or referred by someone, and of course it is essential to be as close as possible to number one for your business name or risk losing them to competitors who show up above you in Google.
How can you quickly check lots of phrases in Google?
You can of course type every word or phrase into Google one by one and then click through the first 4-5 screens to see if you come up.
Then make a note of ranks for each phrase and then as you make changes to your website check how your ranking changes as you aim for the first page.
Or the easy way is by getting a ranking report regularly prepared for you. This report will show your current position on Google and if it is better or worse than last time.
Get your Free Search Engine Ranking Report
if you have Fast Web Guru Marketing and Hosting packages you will already be getting a report every month, check your email.
Let us know if you cant find your report, want to discuss further what it means, or want changes made to the phrases being checked.
To learn how to improve these search engine positions to boost your website traffic watch out for the next email from us.
Learn More about website marketing - How to measure your website success
At Fast Web Guru we know how hard it is to get around to doing these updates, many of our clients don’t have the time to mess around in the back-end of websites and their updates are often not following the best practice to help on search engines, but paying others to do monthly or weekly updates is too expensive.
This is why we created the monthly Content Builder Package which includes hosting so we can do regular updates for you for a small fixed monthly fee, this can even include new graphics, emails or social media. Imagine being able to send a quick email, SMS call someone whenever you think of new content and have it done.
We can also work with you setting up a plan for regular updates on auto-pilot as well to ensure even if you are too busy to send us new updates we can keep doing improvements to your website based on criteria you specify.
We know regularly updated websites not only get more search engine visitors but more actual enquiries from those visiting the website. Most companies would only need a few more sales a year to justify the small extra cost of content builder packages.
Got the time to do it in-house, we are here for you as well and always happy to offer free training on the basics of using your website to do regular updates yourself, we want to see you getting better results every month from your site.
Book in a no obligation chat about your website
Let's talk about how the Content Builder package can work for your business
Hear what a couple of our clients say:
“The Content Builder package by Fast Web Guru makes it possible to have your own IT department, your own web development team, and your own marketers, to guide, reflect back, monitor and where necessary hold you accountable with gentle persistent pestering.
Support staff are hand-picked and highly professional. They are very accomplished in their fields of expertise.
The biggest obstacle to small business success.
Attempting to do everything, is the biggest failing of small business. In the past, the excuse was the cost. I can't afford to... But now that is no excuse, give Fast Web Guru a call and discover how affordable your Guru can be.
Squatter - Australia's Classic Farming Game
Last year eBay hit our successful store with a bombshell, over 1000 listings needed to be manually updated ASAP or risk no longer being seen by people searching for the products we sell online.
We also needed to modernise our website with some more search friendly wording to boost mechanical service bookings in the workshop and get some regular emails happening to promote specials to our customers.
This would be a major effort and I just didn’t have the spare time or expertise to get it done in-house so contracted Fast Web Guru to deal with it.
They set up solid systems for the updating processes showing me smart techniques to cut the time it previously took me to add new products by 75%, we now add 100+ new products a month, when previously struggled to do 5-10, and they showed me a few tricks to beat out my competitors so actual sales are growing steadily now every month.
They quickly completed the eBay updates and have been working with me developing some great emails for customers and improving the website to get more bookings and build our mailing list.
I know without their help these vital upgrades to keep my business competitive might not have happened and really appreciate the expertise and the reasonable monthly costs compared with what a normal web developer or marketer would have quoted me.
I am already seeing more sales every month and I know with their ongoing help and marketing guidance I can take my business to a new level and be a leader in my Industry.
HS Motors & eBay auto parts store.