How to measure your website success
Before spending time on marketing you need to check your stats or risk
spending money on the wrong things, with poor results.
To measure how successful each marketing activity you do is, you need to know where you are starting from and as you make changes see how your results improve, this is where Google Analytics and Search Ranking Reports which are included free as part of your Hosting comes in.
Companies which get the best results from their websites are aware of Search Rankings and visitor details and use these as a yardstick to try to continually improve, work out what areas to spend more energy on and which ones are not working.
1. Keep an eye on the website visitor numbers in your Google Analytics report and how your website is being used.
2. The main driver of new customers and enquiries is how you show in Google, especially for your suburb/city and the niche services you provide. Watch website ranking reports, which show you which page/position your business comes up on Google search rankings,
3. You want to aim for at least the top ten in some phrases, with improving results over time. Let us know if you want to more words in your report and we can adjust it for you.
4. Watch the “Organic traffic” number in your Google Analytics, it will improve as you update content
5. A good website will get 60-80% of traffic from search engines, websites with poor content or updates (see below) often under 10%
6. You should always be number one for your business name unless it is very generic, in which case business name/suburb or city should show you number one.
Learn how to understand & improve your web stats
to talk you through how to understand your google analytics and website ranking reports
Learn More about website marketing - Google Rankings are VITAL to your websites success
At Fast Web Guru we know how hard it is to get around to doing these updates, many of our clients don’t have the time to mess around in the back-end of websites and their updates are often not following the best practice to help on search engines, but paying others to do monthly or weekly updates is too expensive.
This is why we created the monthly Content Builder Package which includes hosting so we can do regular updates for you for a small fixed monthly fee, this can even include new graphics, emails or social media. Imagine being able to send a quick email, SMS call someone whenever you think of new content and have it done.
We can also work with you setting up a plan for regular updates on auto-pilot as well to ensure even if you are too busy to send us new updates we can keep doing improvements to your website based on criteria you specify.
We know regularly updated websites not only get more search engine visitors but more actual enquiries from those visiting the website. Most companies would only need a few more sales a year to justify the small extra cost of content builder packages.
Got the time to do it in-house, we are here for you as well and always happy to offer free training on the basics of using your website to do regular updates yourself, we want to see you getting better results every month from your site.
Book in a no obligation chat about your website
Let's talk about how the Content Builder package can work for your business
Hear what a couple of our clients say:
“The Content Builder package by Fast Web Guru makes it possible to have your own IT department, your own web development team, and your own marketers, to guide, reflect back, monitor and where necessary hold you accountable with gentle persistent pestering.
Support staff are hand-picked and highly professional. They are very accomplished in their fields of expertise.
The biggest obstacle to small business success.
Attempting to do everything, is the biggest failing of small business. In the past, the excuse was the cost. I can't afford to... But now that is no excuse, give Fast Web Guru a call and discover how affordable your Guru can be.
Squatter - Australia's Classic Farming Game
Last year eBay hit our successful store with a bombshell, over 1000 listings needed to be manually updated ASAP or risk no longer being seen by people searching for the products we sell online.
We also needed to modernise our website with some more search friendly wording to boost mechanical service bookings in the workshop and get some regular emails happening to promote specials to our customers.
This would be a major effort and I just didn’t have the spare time or expertise to get it done in-house so contracted Fast Web Guru to deal with it.
They set up solid systems for the updating processes showing me smart techniques to cut the time it previously took me to add new products by 75%, we now add 100+ new products a month, when previously struggled to do 5-10, and they showed me a few tricks to beat out my competitors so actual sales are growing steadily now every month.
They quickly completed the eBay updates and have been working with me developing some great emails for customers and improving the website to get more bookings and build our mailing list.
I know without their help these vital upgrades to keep my business competitive might not have happened and really appreciate the expertise and the reasonable monthly costs compared with what a normal web developer or marketer would have quoted me.
I am already seeing more sales every month and I know with their ongoing help and marketing guidance I can take my business to a new level and be a leader in my Industry.
HS Motors & eBay auto parts store.